Tuesday 31 March 2015

Developing the Botanical collection

I have been continuing to draw and paint images for my wallpaper collection for a large proportion of this unit, in order to meet the requirements of my learning agreement. As they take a long period of time to draw, I scan them in at different stages so that I have a large quantity of imagery to work with. This is illustrated below.



Due to the amount of time that these illustrations take, I plan out drawings before hand to ensure that I will be able to use them in a design. As well as creating the design I planned originally, I also designed other potential wallpapers, some of which are shown below.


The elements that I have been drawing over the past few weeks have been meadow plants, so I was keen to get across that feeling of delicate, yet cluttered flowers. I feel that the prints shown get across this feeling whilst staying contemporary. I think they also work well because of the contemporary composition and colour.


I also wanted to use the pencil sketches that I scanned in, and the traditional botanical writing. I feel that this is working well in the image below, as I have used the white, solid sketches to overlap the watercolour images, giving a contemporary twist to a traditionally inspired design.


I have also been creating more drawings using pen to draw with rather than pencil and watercolour.


I think the green background of the design above will fit into the rest of the collection well, but I am concerned that the style might not suit. I could therefore create other design that is similar to this to bring the rest of the collection together if this is the case.

I also tried to create a watercolour effect in the background of the design below. However I don't think the design is successful as part of the rest of my collection, as the style looks completely different.


I preferred the designs (below) which involved all four different plants that I drew as there is more to look at within the design. I also felt that adding text in the background helped my designs to link more to the rest of my collection. However, I felt that the white design would probably fit into the rest of my collection the most. This is due to the text in the background, but also because the images look less graphic as the background colour is the same white as the imagery.

My context for this collection is similar to that of companies such as Osborne and Little, Harlequin and in particular Marimekko. I feel that Marimekko's prints have an impact due to their size, and they also digitally print their wallpaper onto varying widths of paper, which is exactly what I intend to do with my designs. As well as selling through their own site they also stock companies like John Lewis. This production method and scale mean that their wallpapers are specialist, designer products, and this is why I think my work would fit into the same market. 

Marimekko

I am really pleased with the developments over the past few weeks. Although it has taken a long time to do the drawings, I feel that it has made my designs a very high standard. The only problem I will have is that I can only use an element in one design. It will therefore be hard to chose which design or designs to take forward for my final collection. As I am finding this decision hard, I might look back at it in a few weeks time, and might have to redraw some elements if I want to include the design in my final collection.

Friday 20 March 2015

Creating a website.

A large part of this unit is about being professional and taking an entrepreneurial approach to our practice. As part of this I am keen to promote myself online, so that if people see my work at the degree show or New designers, they can see my whole portfolio. I have done this by creating a:
These are useful because they are used by professionals and make portfolio's and CV's easily accessible. The portfolio is a crucial element of these platforms, but I am aware of the need to protect my work online. Some designers watermark images to protect them, however I believe this can detract from the design. I therefore decided to attach 'Jenna Simpson Designs' to the bottom right corner of every image, as shown below, as well as making the images small and not including the full repeat. This makes the image easily traceable back to me, whilst meaning that it can't be copied.



I therefore added some of these images to my Linkedin account, and also updated it with my recent work, projects and experience. 

Linkedin Profile


In order to start making a website, I researched website building sites and other designers websites to see what they included and how they present their work. I noticed that some of them had certain aspects in common, such as pages for portfolio, about and contact. They also had links to various social media platforms such as Instagram, Pinterest and Linkedin. 


www.jessicawilde.co.uk


I took this on board by creating a social page, with Twitter, Instagram and Pinterest feeds (below). I also added a page for my blog, and a contact page so that anyone who is interested in my work can easily get hold of me. Social media links are also in the footer of every page.



Screen shot from my new website


Another feature that appealed to me was the promotional sliders on homepages containing imagery and information. I therefore created some to allow people to instantly see my work and make them want to look through the rest of my portfolio (below).



Screen shot from my new website

I also looked into Behance: an online portfolio site linked with Adobe, allowing easy access to professionals and jobs. I decided to create a profile to allow maximum exposure for my work, and I have added lots of information about myself such as work experience, as well as my portfolio.

https://www.behance.net/jennasimpson 



I believe that these platforms will allow a wider audience to see my work, and provide a finished, concise overview of my practice, rather than my blog which is a work in progress.