Developing the Moments collection

After completing a large proportion of my Botanical collection, I have started working on my surface pattern collection.

As my surface pattern work is based on moments in time, I wanted to make a print based on the pond in my garden, as I have always been fascinated by the amount of plant and animal life that inhabit it.

Some of the nature that I drew from consisted of plants, frogspawn, duck weed, lily pads, frogs, dragonflies and iris petals. The designs above represent the pond in the way I envisaged, however the colour isn't perfect, and I feel that the designs below have more potential, due to the good use of colour and composition. The Iris design would add a variety to the collection so far, and the dragonfly design captures the pond perfectly, corresponding to my initial learning agreement.

After visiting the Lake district over the easter break I wanted to use this as inspiration for my Moments collection as well. Whilst I was there I took photos and sketched things that interested me.

After drawing motifs to design with, I started to assemble designs. I think that the design on the left is visually appealing, however the vertical stripe is too strong, and it's too simple. The design on the right also didn't fit the brief as it doesn't convey the Lake District, however I feel that this is because of the colour use.

 The design below was based on Grisedale forrest and I am happy with the result, as it portrays the layering of trees on the hills, with a good use of colour and line.

I also really like the design below based on a visit to Grassmere because of the composition and the fact that it represents my visit. It also suits the products I am designing for well.

The context for the Moments collection is the high end of the highstreet. I can see my products being sold in companies like Paperchase and Selfridges. More specifically, the context for my work is similar to that of Anna Emilia and Khristian Howell. They both create and design contemporary, quirky stationery that sells on their own sites and through companies on the High street, such as Waterstones and John Lewis. The price range for these products is therefore between £5-£20, and is of a very high standard and quality. I therefore feel that my work fits this market because of the style of design, colour use and quality of final product. Creating visuals and doing a photoshoot will allow me to portray this to others as well.

Anna Emilia . Khristian Howell